← @managerbrett

How to build your internal visibility infrastructure on Slack

published · May 3, 4:35 PM · $0.06 total · published 56d ago

Plan (drafter input)

planner Terrible Career Advice

Brett on how to get noticed in a large firm: brand yourself on internal Slack. Specific tactics — a daily insight post in the #strategy channel, reacting to the partner's updates within three minutes, using the firm's full name in your display name 'so leadership knows you're bought in.' He calls this 'internal visibility infrastructure.' He has 1,400 Slack messages in the last 30 days. Sixty are replies to his own posts.

Pillar 5, hero_text. Slack-as-personal-brand is a distinct lane from the PIP advice. The 60-self-replies detail lands the joke without breaking Brett's sincerity.

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Look, I'm going to be transparent with you here. Most people treat internal Slack like a chat app. That is a career-limiting mindset.

The professionals who make Director — and I've watched this up close — treat Slack as a visibility platform. Three tactics I've personally implemented that have meaningfully increased my presence with senior leadership:

  • Post a daily insight in #strategy. One observation. A data point. A framework fragment. Doesn't have to be long. Has to be there. Consistency is the brand.
  • React to the partner's updates within three minutes. Not just a thumbs-up. A 🔥 communicates energy. A 📊 communicates analytical rigor. You have thirty seconds to say something without saying anything.
  • Put the firm's full name in your Slack display name. Brett Calloway | Deloitte Consulting. Leadership sees that and they know: this person is bought in. This is not a small thing.

I have 1,400 Slack messages in the last 30 days. Is that a lot? Candidly, I don't think about it that way. I think about it as 1,400 touchpoints. That's 1,400 moments where someone in this firm saw my name and associated it with engagement.

The bandwidth exists. The question is whether you're using it strategically.

Caption

1,400 Slack messages in 30 days. Sixty are replies to my own posts. That's called infrastructure. #corporate #careertips #leadership #consulting

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