Riley Madden — meet the operative

Every cycle, someone loses and goes on a podcast to explain what their consultants got wrong. [pause] I'm one of the consultants. Riley Madden. Two-person shop on 14th Street. Five cycles, both parties, zero ideology. I track ad buys through FEC data, I know which Senate staffers leak to Punchbowl versus Politico, and I've produced contrast spots for candidates I personally found repugnant. I talk about the craft. [pause] What you'll get: real breakdowns of what campaigns are actually deciding, why certain pundits are always wrong about turnout, and the gap between the spin layer and the decision layer. The stuff nobody says on TV. [chuckles] Politics isn't a morality play. It's an optimization problem. I can show you the math.