The CFO went quiet for eleven minutes — I recognized it immediately
Plan (drafter input)
Brett was on-site in Atlanta. The client's CFO had gone quiet in the room for eleven minutes. Everyone was nervous. Brett recognized this as a 'buying signal.' He had seen it before. He let the silence sit. He did not let the silence sit — he built a 2x2 on the whiteboard. The CFO nodded. Tyler from the Atlanta office tried to speak. Brett put a hand up. Button: Brett says 'sometimes the room just needs a framework.'
Pillar 3, video. War story format is ideal for talking-head delivery. Named characters (CFO, Tyler), specific detail (eleven minutes, the 2x2), classic Brett heroism arc.
special_message: Generate exactly 10 items: 2 with content_format='video' and 8 with content_format='hero_text'.
Script
Caption
eleven minutes of silence and I knew exactly what to do #consulting #leadership #corporatelife #bigfour
Pipeline
- Voiceover done elevenlabs · eleven_v30SK_TegsC-Bi_voice.mp3$0.13api 31.9smedia 52.6sMay 3, 4:28 PM
- First-frame avatar done fal · fal-ai/flux-pro/kontext0SK_TegsC-Bi_first_frame.png$0.04api 12.9sMay 3, 4:29 PM
- Final done heygen · heygen-v2-talking-photo0SK_TegsC-Bi_final.mp4$2.63api 159.1smedia 43.8sMay 3, 4:31 PM
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